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Building Your Self Awareness

What is Self-Awareness? Self-awareness is the ability to see yourself clearly, without judgment. It includes an understanding of your values, your strengths and weaknesses, your emotions, and your impact on others. To be truly self-aware, you must be honest with yourself. This means accepting both the good and the bad. It’s easy to focus on our strengths and ignore our weaknesses, but if we want to improve ourselves, we must be willing to face both. Self-awareness also requires a certain amount of mindfulness. This means being present in the moment and paying attention to your thoughts, feelings, and actions. It can be helpful to keep a journal or log of your day-to-day experiences to help you become more aware of your patterns and habits. Why is it important to be self-aware? There are many reasons why self-awareness is important. For one, it leads to personal growth and development. When you know yourself well, you can set goals that are realistic and achievable. You’re also more likely to stick to those goals because you’re motivated by a desire to improve yourself, rather than a desire to impress others. Self-awareness is also critical for success in relationships. If you’re not aware of your own thoughts, feelings, and needs, it’s difficult to understand and empathize with others. As a result, you may come across as cold or insensitive. Or you may find yourself in unhealthy relationships where you’re constantly giving more than you’re receiving. In contrast, self-aware people are typically more successful in their relationships. They’re able to communicate effectively and resolve conflict in a healthy way. They also tend to be more supportive and accepting of their partner’s flaws. How to improve self-awareness There are many things you can do to improve your self-awareness. Here are some ideas: 1) Keep a journal: Writing about your experiences can help you gain insight into your thoughts and feelings. You may also start to notice patterns in your behavior that you’re not aware of otherwise. 2) Take personality tests: These can help you learn more about your strengths, weaknesses, and values. The Myers Briggs Type Indicator (MBTI) is a popular personality test that’s often used in the business world. 3) Seek feedback from others: Ask trusted friends or family members for their honest opinion of you. They might see things that you’re blind to. Just be prepared to receive feedback that’s positive and negative. 4) Practice mindfulness: As mentioned earlier, mindfulness can help you become more aware of your thoughts and emotions in the present moment. There are many ways to practice mindfulness, such as meditation or yoga. 5) Get therapy: If you’re struggling with self-awareness or other mental health issues, therapy can be very beneficial. A therapist can help you understand yourself better and make positive changes in your life. The benefits of being self-aware There are many benefits that come with being self-aware. To recap, some of the benefits include: Improved personal growth and development Greater success in relationships The ability to set realistic goals Improved communication skills healthier coping mechanisms for stress and anxiety Conclusion: Self-awareness is an important skill that leads to success in many areas of life. If you want to improve your self-awareness, there are many things you can do, such as keeping a journal or taking personality tests. The benefits of being self-aware make it worth the effort! Book your 15 minutes Life Coaching Call Today (Slots Limited) Book Here

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How to create and manage your webinar in 2022 – 5 Best Webinar platforms to get started

Leave a Comment / Digital Marketing, SEO / admin

Is it time to learn how to create and manage your webinar? For years, webinar marketing has remained one of the leading B2B marketing efforts. Convenient, brimming, and practical with a key value, the webinar promises benefits for customers and companies alike. Businesses get to showcase their ideas and leadership to connect with new clients, while consumers gain a lot of valuable information and get educated about a product or service. Especially after the Pandemic, when many businesses move in-person sales meetings and events into virtual environments. And since everyone is jumping on the webinar bandwagon, visitors now have a handful of choices to choose from. So, how can one stand out in the crowd? What’s the best way to create a webinar and have a long-lasting impression on your consumer’s mind? Read on for step-by-step tutorials on how you can create a webinar, including some of the best webinar marketing tools to get started. Step 1: Choose a Topic First, you need to decide why people should listen to your webinar in the first place. Webinars need to be informative, engaging, fun, and relevant to your target audience. The right webinar creates curiosity in your viewer’s mind while addressing the pan-points they first subscribed for in the first place. Here’s how you can best pick a topic: Know your brand: You need to be specific about what you sell and why. Evaluate your audience: Do a bit of research on your audience: their age, gender, interest, and similar values. Use Google trends to expand your ideas. Outpacing the competitors: Get over to your competition and develop ideas based on their previous efforts. Find out what they are talking about and what the viewers are interested in so you can fill the gap. Step 2: Perfectly time your schedule The next thing you need to decide is when you’re going to host your webinar. The next thing you need to decide is when you’re going to host your webinar. Your timing is important because it ensures that you get the most turnover from your marketing efforts. For this, you need to check when your customers are the most attentive. To do this, check your website analytics, social media reports, and email opening times to see when they are mostly online. You can also make a downloadable version of your webinar for those that miss out – just in case. Step 3: Pick the right platform There are plenty of webinar platforms available today, ranging from paid to free options. We’ve seen a rise in these tools throughout the Pandemic, and they are getting better day by day. A webinar tool allows you to quickly schedule, share, collaborate, and initiate your webinars. They come with plenty of features, and we highly recommend them if you’re just starting out. Here’s a list of some of the best Webinar platforms that you can try: Demio: It is built for marketing teams who want a dedicated webinar tool to emphasize their live events. The tool comes with detailed analytics, branded registration page, private chat, and automated replies for your audience. EverWebinar: Not the best UI, but easily one of the best in terms of features. EverWebinar is long in the game since webinar marketing was even a thing. It is a great platform for those that want to automate screenings of your prerecorded webinars. Some of the highlighted features includes: Time zone detection, block dates, block viewing, automated webinars, and free training. Livestorm: Just like its name suggests, Livestorm goes beyond being a marketing tool. While its main feature is to host webinars, it also offers plenty of social media and email marketing services. Some of the features includes: Automated webinars, Live webinars, On-demand webinars, Instant meetings, Polls, Free training, and Analytics. Based on integration and features, Livestorm is an excellent alternative to Demio. Step 4: Create a Sign-Up Campaign Now it’s time to create some excitement. Start by creating a newsletter announcement and sharing it on your social profile. Then create an engaging Sign-up page, and make sure to add incentives for VIP members. To create a campaign design, you can either use the platforms we’ve mentioned above or hire a professional designer to help you with the design process. Next, create a landing page for your audience. It needs to showcase what you’re about to cover in your webinar (without giving too much away) and inform them what the procedure is to join, the cost, and the time of the webinar. Step 5: Get Prepared! With your webinar date around the corner, it’s important to ensure that you’re well prepared ahead of schedule. First things first, build your confidence and start practicing in front of the mirror. Script your webinar into different sections and make sure to highlight all the pan-points. Other ways you prepare for your webinar include: Testing the platform if it’s working fine (Audio and Video) Exploring new creative ideas while you have the chance Checking your internet connection Step 6: Get out there and have fun Now after all the planning and assessment, it’s finally time to start your webinar. The main thing you need to focus on is to keep your audience as engaged and attentive as possible, so they can have a great listing to your message. Start by greeting your participants, and engaging them with polls, questionnaires, introduction, storytelling, and everything you have planned in-between. And don’t forget to play some light music in the background as well. What’s Next? Webinars are a great way to engage your customers and become some of the most valuable marketing tools for entertainment, audience engagement, and education. The good news is that you’ll be the leader of your business by following this. The more fruitful you make your webinar, the more audience you will attract. On top of this, using a webinar tool can help you transfer this experience to the next level. Master these simple steps to start and manage your webinars and drive results to

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How to build your email list building in 2022?

Leave a Comment / Content Creation, Digital Marketing, SEO / admin

How to build your email list building in 2022? Many people talk about the benefits of Email Marketing – As if it’s the secret to success! And they are right in a way… Email can do amazing things for your business like: Sell your products and services Provide information to your customers And drive a lot of traffic to your store But the biggest challenge that most marketers face when it comes to email marketing, is how to build a successful email list? That’s exactly what we’ll be sharing in this post. Read on for 7 proven tacts to build an email list Why build an email list? What does your customer want when they subscribe to your email list? They want to feel valuable. As a marketer, your job is to create that ‘value’ and make them feel as if they are part of a bigger family – Not just a business running for ROI. The following tips are meant to inspire you and help you build your email list. Choose a reliable platform The first step in building a successful email list is to pick a platform for your campaigns. It should be organized, feature-rich, and packed with an interactive user interface to create engaging emails. Choosing the best email marketing tool, not only helps you save your precious time but also capitalizes on your business with the right start. Some of the famous platforms include Klaviyo, HubSpot, OmniSend, Moosend, and Mailchimp. Work on your marketing Incentives Let’s face it; the main reason anyone will indulge with your brand is that they want something in return. It can be anything, a service, or a product – The point is, as long as they get a reward for doing something little, they can become your next casual visitors to lifelong buyers. What is something your customer wants? How can you better understand their needs? Maybe it’s a sign-up form that rewards them with a 20% discount when they subscribe to the email list. Maybe it’s a free eBook, a cheat sheet, a surprising blog post, a webinar registration, a coupon, or anything. All of these offerings motivate the user to use their email address. Depending on your target audience, you can later use these emails to create a lead magnet. Create website pop-ups Pop-ups can be disruptive and annoying, but if played right, then they can be the game-changer in building your email list. One key tip here is to make sure that it won’t affect your user experience. If you’re paying close attention to your Search Engine ranking then you’ll find out that Google hates such things. So, make sure that they are well placed, well-timed, and relevant to your business. Now there are many ways to utilize it. For example, you can offer a “surprise” coupon that appears after a user scrolls down or visit 2-3 pages on your site. You can always emphasize the value of this offer and provide valuable content to your visitors. Create a High-Converting Landing Page Once you’ve successfully built a small email list, it’s time to utilize other ways apart from creating a pop-up or a newsletter. In this case, creating a dedicated landing page linked to your Facebook, LinkedIn, or Instagram ads can be helpful. Let’s say you want to offer a limited-time sale or free shipping to exclusive products. It’s far better to dedicate your audience to the landing page rather than sending them to your homepage and risk them getting lost. However, to catch the user’s attention, businesses need to create a seamless experience for them. This includes a straight transition from the ad to your landing page. Generally, you can do this following the three key elements. Enticing your copy to capture the user’s attention A strong headline paired with a call to action A powerful image that reflects your message Run a Viral Contest Another great way to build your email list is to create a viral contest. For example, you can launch a reward system where your visitors can participate in doing different activities. Once they achieve a certain limit, they will get a reward such as a coupon code, free delivery, or a discount. In order to participate, the user has to enter their email, which is a great marketing technique to build your list. And that’s not all, Viral contests are also a great way to make people engage with user-generated content (UGC). This type of content, apart from your sales copy, has the power to increase trust in your brand. Leverage your Social Accounts Social media is one of the best ways to propel your business and built leads like an email list. First of all, you can create an opt-in form on your Facebook page or include a sign-up button to boost lead generation. Facebook makes it easier for you to create such lead generations and use them across different platforms. Alternatively, you can run a social media campaign and encourage the followers to join your newsletter. As you know, social media is great at offering high reach and visibility, so whether you have a small business or not, this step will help you a lot. Host a Referral Program Nothing can be more successful than having your own customers spread the word. So why not encourage them to share your brand as well? After all, a direct recommendation from a friend is always convincing, let alone it encouraging them to purchase from you. And the best way to do this is to create a referral program for new subscribers. We humans naturally want to make our friends happy, so why not reward them for sharing something useful? Discounts, special offers, coupons, and redeemable store points are some of the incentives you can include in your campaign. Takeaway Building a successful email list requires a lot of time and can’t be done overnight. However, by following the points we’ve mentioned, you can speed up the process. Some methods will work

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How To Increase Traffic and Get More Sales With eCommerce Conversion Optimization

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How To Increase Traffic and Get More Sales With eCommerce Conversion Optimization If you think you’re doing everything right from your perspective but still facing low conversions, then don’t worry. This happens to everyone as it needs patience and some methods to turn things around in your favor. Conversion rate is the number of users/customers who take the desired action on your website. The desired action could be form filling, survey completion or in case of an e-commerce platform, your desired action would certainly be making a purchase. What is eCommerce Conversion Optimization? If the majority of visitors come to your website but don’t take your desired action, it means you’re facing low conversion. E-commerce conversion optimization process is a process that helps to increase the number of users who take your desired action. Let’s learn about how to perform ecommerce conversion optimization. ● Make your e-commerce store safe for customers If your e-commerce store is not safe for consumers and they identify your website as lacking potential security measures, they won’t complete the checkout process. You can apply this to yourself – if you don’t trust someone, you won’t buy from them. The same goes for your customers, they also find it impossible to buy from a protection-less website. When a customer visits a website, he looks for potential signs to see if your website is secure and safe or not. You need to look for trust-building elements and understand them. It is the first step in increasing your e-commerce conversions. After understanding the trust-building elements, apply them to your e-commerce platform. A professional e-commerce development agency always focuses on creating a safe site. ● Show customers who’re behind the store Another important ecommerce conversion optimization is showing your customers who are behind the brand. This helps in building trust with your consumers. It helps to improve your store’s credibility and boost your sales. Every website has a dedicated web-page with About Us name. You must create an About Us page and share your story on this page. Let your consumers become familiar with your brand and create a story around your brand and tell them why you started this brand. Apart from the About Us page, it is also important to create a Contact Us page. This page should have your physical address and contact details. This helps the consumer to learn that you’re a legitimate business. You can try to make it better by adding your team’s images, your office’s images, and you can add videos as well if you want. ● Relevant information should be visible Your product page should contain all the relevant details so that the customer won’t face any surprise expense at the checkout process. Things like delivery charges, out of stock, not available in your country, and any other information should be clearly mentioned on the product page. When the customer finds out about any hidden charges or delivery charges at the time of checkout, this results in a huge turn off for them and that’s where your conversion rates drop. Relevant information should be visible so that it won’t place a negative impact on the buying decision. ● Product images should be high-quality and more in number Some e-commerce stores make this mistake of displaying low-quality and only a few images of the product. This goes as a negative message to your consumers and puts them in a state of uncertainty. If you want to get more sales with ecommerce conversion optimization, then pay attention to this particular point. Using high-quality and numerous images of the product are very important. Display the pictures from each angle and the consumers should be able to enlarge the image and zoom-in & zoom-out as well. The image should be high resolution and avoid any editing that alters the originality of the product in the image. An expert e-commerce development agency always focuses on high-quality product images. ● Write a concise and engaging description Product description can go a long way in positively impacting the buying decision and improving your conversion rate. The product description should be concise, short, and engaging. Try to present the product as the ideal solution to a particular problem that your product is made to solve. The product description is your chance to win the customer. Try to write some specifications and all the features of the product so the customer knows what benefits he’ll get. ● Use marketing strategies Applying marketing strategies that are explicitly designed to increase conversion rates can help your store as well. Present promotional offers to visitors like offering discounts on regular purchases and discounts on first purchase. Use your email list to market new products and promotions to previous customers. An effective strategy to increase conversions is creating urgency and scarcity. Display messages like few items left, hours left in sale end, and other urgency messages. Final Words When employed properly, ecommerce conversion optimization promotes your sales by improving your store’s visibility and attracting more traffic. We hope these strategies help you optimize your online store and increase traffic and generate more sales.

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How To Conduct An SEO Audit

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How To Conduct An SEO Audit Your website is your asset, and it has immense potential to grow in its value. If you want to ensure that it remains in its best health and performs well in search engine rankings, then its regular SEO audit is important. Let’s find out what an SEO audit is and how it’s done. What Is an SEO Audit? An SEO audit is a process of investigating your website to find out how well it relates to best practices. It involves analyzing various components of your website that impact the SEO of your site. SEO audit is the first step involved in creating an SEO strategy. At its core, the purpose of an SEO audit is to find out as many problems in your site affecting its performance in search as possible. A typical SEO audit reveal: Technical SEO issues Website architecture issues On-page SEO issues Off-page problems User experience issues Content gaps Competitor analysis An SEO audit is essentially your site’s health check that reveals issues affecting its performance. What Is Included In The SEO Audit Process? SEO audit is carried out on websites having trouble ranking on search engines for certain keywords. They might never know the reasons behind failure without having a complete website audit of the site. An overall analysis to assess your website’s strengths and determine an SEO strategy First of all, a complete analysis of your website is performed. It is to find the strengths and weaknesses of your site, which later help in creating an SEO strategy. This is achieved by doing a technical analysis of your site. We strongly believe in starting with technical analysis because a bad basis doesn’t help even if you redo your SEO strategy. You would not build anything on bad terrain without fixing it, would you? Activities we do in technical analysis can be grouped into: Accessibility Indexability 1. Accessibility As the name suggests, accessibility is search engine crawlers’ ability to access your website. It also points to the user’s ability to access your website. If search engine crawlers and users are unable to access your site, producing new content won’t help either. High-quality accessibility doesn’t only improve your online presence but it shapes user experience too. ● Robot.txt file and robots meta tags Two of the most important things we evaluate are the robot.txt file and robots meta tags. Often, these two are blocking the access of search engines to certain areas of your website. If pages of your website are blocked by webmaster, Google can’t access them. It means the search engine won’t display your website among search results. We have the expertise and skills to check both files comprehensively and rectify issues in them. ● XML sitemap Another critical component to check is the XML sitemaps of your website. An XML sitemap helps Google crawlers as a map. We ensure that your XML sitemap has a proper structure and is submitted to the webmaster tools account. ● Website architecture Another crucial factor affecting the accessibility of your site is its architecture. When we conduct an SEO audit of your site, part of our job is to ensure that your site’s architecture is friendly for crawlers. The smaller the number of clicks between the homepage to destination page, the more accessible it will be for crawlers. ● Redirects If redirects are not properly implemented, it can impact accessibility. When you move content to new pages, create a redirect to ensure crawlers can access the new pages through a redirect. ● Page speed When it comes to visitor-side accessibility, page speed matters the most. Visitors are looking for quick and reliable information. If your page speed is slow, they will leave your site and find an alternative. In our SEO audit service, we determine whether your site speed is up to the desired standards or not. Even an interactive and attractive interface can’t help much in retaining the visitors if your site speed is poor. ● Mobile responsiveness Because many people use mobile devices to surf the internet, having a mobile responsive website is very important. In our SEO audit, analyze the responsiveness of your website to ensure you’re delivering the same high-quality user experience across all kinds of devices. 2. Indexability After doing everything correctly in the first step, it’s time to move towards indexability. In the context of Google as your target search engine, both go hand in hand. Both indexability and accessibility are important to ensure the online presence of your website for the end-user. Accessibility is all about search engine spiders being able to crawl the pages of your site. While indexability points to those pages being available in the search engine. If you have a small website, your website is indexed slowly as opposed to an established website with a lot of content. Identifying both the on-page and off-page factors affecting search positions 1. On-page factors An impressive site with highly engaging content is just like an untouched diamond. What’s the point in spending thousands of dollars on building a website and producing original content if no one sees it. So why does a website not rank well even when it has a lot to offer? Most of the time, the issue is in the content. The issue could be in the form of insufficient content, missing/incorrect title tags, or duplicate content. It’s important to identify on-page factors that are barriers to high ranking. Finding suitable steps to rectify these issues is part of an SEO audit. When identified and fixed, it creates a significant positive impact on your site’s ranking. 2. Off-page factors Many off-page factors also affect your organic search ranking on search engines. These factors account for 80% of the ranking algorithms. It emphasizes the importance of doing an absolutely

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3 Best SEO Plugins for WordPress

Leave a Comment / Content Creation / admin

A free, open-source content management platform, WordPress has built a solid reputation for helping bloggers and businesses to easily create and customize their websites. Additionally, WordPress users can take advantage of a variety of SEO plugins in order to improve functionality and visibility of their websites. In this blog, we will be talking about 3 of the most popular WordPress SEO plugins one can use to greatly enhance their website’s performance. Yoast SEO – First introduced in 2005, Yoast SEO is one of the best (if not the best) WordPress SEO plugins out there. It comes loaded with tons of great features, such as Meta and title tag optimization, breadcrumbs, XML sitemaps, social media integration, etc. that help you significantly improve your website’s ranking on SERPs. All-in-One SEO Pack – Next on our list is All-in-One SEO Pack, a yet another SEO plugin that allows you to optimize your WordPress website. You can use the All-in-One SEO Pack to perform a variety of tasks, such as analyzing complex content, editing files, as well as blocking bad bots. It addition to XML Sitemap support, the plugin also offers features, such as free WooCommerce integration, Canonical URL support, Google Analytics integration, etc. SEO By Squirly – For those who are not so proficient in SEO, SEO by Squirly can turn out to be a great choice. Using this plugin, you can get SEO recommendations based on your targeted keywords, analyze your competition, and find ways to outrank your competitors. Also, if you replace any WordPress SEO plugin with SEO by Squirly, you don’t have to worry about overriding your settings from the previous setup. The choice of WordPress SEO plugin greatly depends on your level of expertise. Choose what works best for you and make sure you don’t overboard yourself with too many plugins as it can hamper your overall SEO performance.

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What Is Website Personalization?

Leave a Comment / Content Creation, Digital Marketing, SEO / admin

What is Website Personalization? Marissa Mayer once said, “To me, the future is personalization,” Website personalization is the new world order. Gone are the days when all you needed for a good website was a basic design, fresh content and smart use of search engines algorithm and content marketing. It still works but now it is much more than the user-generated content. Especially as we enter the era of Web 3.0 following the great IT revolution of the nerdy 1990s and dazzling 2000s. So, no Website Personalization is not about unique content. It is about relevant content for relevant users. And how would you do that? By designing a customized web experience tailored for the needs of your website visitors! An effective website personalization requires strategies working simultaneously together in the following way: Targeting Audiences: Based on real time actions and searches of your targeted audience such as searching for trips to Paris, browsing clothing, watching videos about an ad or a political campaign. You can correlate them with dynamic customer profiles like their past behavior and stated preferences. Planning experiences: By collecting user data, whether through your own site or through the third party, design an experience that makes your users feel understood. Because understanding your visitors means you will be able to create custom-made on-site experiences for specific audiences. This means you will have to control the complexity and scale of these personalized experiences. Website personalization uses data to translate the personalization into the digital world in the following way: Using browsing behavior to make targeted offers on products and services Tourism promotions based on location and local weather history Specific content news and entertainment media outlets for users Continuous improvement: Results matter here! The returns on your Website Personalization investment need to be constantly measured. Because let us face it, not every personalized experience will translate into a good experience. Make sure you keep a tab on how these user experiences are performing and work accordingly. Ultimately, the website is for their consumption, not yours. So, in short, what does this customized web experience mean for your business? What’s in it for you? A WHOLE LOT! These are the benefits of website personalization: Better Converting Calls to Action Increased Time on Site More Relevant Product Recommendation High Converting Landing Pages Improved Customer Loyalty and greater brand affinity So, keeping all this in mind, set yourself apart by building a personalized experience for your consumers Website personalization ensures your customers will enjoy their experience on your website and your revenues will grow as well. It’s a win-win.

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Building Your Self Awareness

How to create and manage your webinar in 2022 – 5 Best Webinar platforms to get started

How to build your email list building in 2022?

How To Increase Traffic and Get More Sales With eCommerce Conversion Optimization

How To Conduct An SEO Audit

3 Best SEO Plugins for WordPress

What Is Website Personalization?

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