Content Creation

How to build your email list building in 2022? Many people talk about the benefits of Email Marketing – As if it’s the secret to success! And they are right in a way… Email can do amazing things for your business like: Sell your products and services Provide information to your customers And drive a lot of traffic to your store But the biggest challenge that most marketers face when it comes to email marketing, is how to build a successful email list? That’s exactly what we’ll be sharing in this post. Read on for 7 proven tacts to build an email list Why build an email list? What does your customer want when they subscribe to your email list? They want to feel valuable. As a marketer, your job is to create that ‘value’ and make them feel as if they are part of a bigger family – Not just a business running for ROI. The following tips are meant to inspire you and help you build your email list. Choose a reliable platform The first step in building a successful email list is to pick a platform for your campaigns. It should be organized, feature-rich, and packed with an interactive user interface to create engaging emails. Choosing the best email marketing tool, not only helps you save your precious time but also capitalizes on your business with the right start. Some of the famous platforms include Klaviyo, HubSpot, OmniSend, Moosend, and Mailchimp. Work on your marketing Incentives Let’s face it; the main reason anyone will indulge with your brand is that they want something in return. It can be anything, a service, or a product – The point is, as long as they get a reward for doing something little, they can become your next casual visitors to lifelong buyers. What is something your customer wants? How can you better understand their needs? Maybe it’s a sign-up form that rewards them with a 20% discount when they subscribe to the email list. Maybe it’s a free eBook, a cheat sheet, a surprising blog post, a webinar registration, a coupon, or anything. All of these offerings motivate the user to use their email address. Depending on your target audience, you can later use these emails to create a lead magnet. Create website pop-ups Pop-ups can be disruptive and annoying, but if played right, then they can be the game-changer in building your email list. One key tip here is to make sure that it won’t affect your user experience. If you’re paying close attention to your Search Engine ranking then you’ll find out that Google hates such things. So, make sure that they are well placed, well-timed, and relevant to your business. Now there are many ways to utilize it. For example, you can offer a “surprise” coupon that appears after a user scrolls down or visit 2-3 pages on your site. You can always emphasize the value of this offer and provide valuable content to your visitors. Create a High-Converting Landing Page Once you’ve successfully built a small email list, it’s time to utilize other ways apart from creating a pop-up or a newsletter. In this case, creating a dedicated landing page linked to your Facebook, LinkedIn, or Instagram ads can be helpful. Let’s say you want to offer a limited-time sale or free shipping to exclusive products. It’s far better to dedicate your audience to the landing page rather than sending them to your homepage and risk them getting lost. However, to catch the user’s attention, businesses need to create a seamless experience for them. This includes a straight transition from the ad to your landing page. Generally, you can do this following the three key elements. Enticing your copy to capture the user’s attention A strong headline paired with a call to action A powerful image that reflects your message Run a Viral Contest Another great way to build your email list is to create a viral contest. For example, you can launch a reward system where your visitors can participate in doing different activities. Once they achieve a certain limit, they will get a reward such as a coupon code, free delivery, or a discount. In order to participate, the user has to enter their email, which is a great marketing technique to build your list. And that’s not all, Viral contests are also a great way to make people engage with user-generated content (UGC). This type of content, apart from your sales copy, has the power to increase trust in your brand. Leverage your Social Accounts Social media is one of the best ways to propel your business and built leads like an email list. First of all, you can create an opt-in form on your Facebook page or include a sign-up button to boost lead generation. Facebook makes it easier for you to create such lead generations and use them across different platforms. Alternatively, you can run a social media campaign and encourage the followers to join your newsletter. As you know, social media is great at offering high reach and visibility, so whether you have a small business or not, this step will help you a lot. Host a Referral Program Nothing can be more successful than having your own customers spread the word. So why not encourage them to share your brand as well? After all, a direct recommendation from a friend is always convincing, let alone it encouraging them to purchase from you. And the best way to do this is to create a referral program for new subscribers. We humans naturally want to make our friends happy, so why not reward them for sharing something useful? Discounts, special offers, coupons, and redeemable store points are some of the incentives you can include in your campaign. Takeaway Building a successful email list requires a lot of time and can’t be done overnight. However, by following the points we’ve mentioned, you can speed up the process. Some methods will work