SEO

Is it time to learn how to create and manage your webinar? For years, webinar marketing has remained one of the leading B2B marketing efforts. Convenient, brimming, and practical with a key value, the webinar promises benefits for customers and companies alike. Businesses get to showcase their ideas and leadership to connect with new clients, while consumers gain a lot of valuable information and get educated about a product or service. Especially after the Pandemic, when many businesses move in-person sales meetings and events into virtual environments. And since everyone is jumping on the webinar bandwagon, visitors now have a handful of choices to choose from. So, how can one stand out in the crowd? What’s the best way to create a webinar and have a long-lasting impression on your consumer’s mind? Read on for step-by-step tutorials on how you can create a webinar, including some of the best webinar marketing tools to get started. Step 1: Choose a Topic First, you need to decide why people should listen to your webinar in the first place. Webinars need to be informative, engaging, fun, and relevant to your target audience. The right webinar creates curiosity in your viewer’s mind while addressing the pan-points they first subscribed for in the first place. Here’s how you can best pick a topic: Know your brand: You need to be specific about what you sell and why. Evaluate your audience: Do a bit of research on your audience: their age, gender, interest, and similar values. Use Google trends to expand your ideas. Outpacing the competitors: Get over to your competition and develop ideas based on their previous efforts. Find out what they are talking about and what the viewers are interested in so you can fill the gap. Step 2: Perfectly time your schedule The next thing you need to decide is when you’re going to host your webinar. The next thing you need to decide is when you’re going to host your webinar. Your timing is important because it ensures that you get the most turnover from your marketing efforts. For this, you need to check when your customers are the most attentive. To do this, check your website analytics, social media reports, and email opening times to see when they are mostly online. You can also make a downloadable version of your webinar for those that miss out – just in case. Step 3: Pick the right platform There are plenty of webinar platforms available today, ranging from paid to free options. We’ve seen a rise in these tools throughout the Pandemic, and they are getting better day by day. A webinar tool allows you to quickly schedule, share, collaborate, and initiate your webinars. They come with plenty of features, and we highly recommend them if you’re just starting out. Here’s a list of some of the best Webinar platforms that you can try: Demio: It is built for marketing teams who want a dedicated webinar tool to emphasize their live events. The tool comes with detailed analytics, branded registration page, private chat, and automated replies for your audience. EverWebinar: Not the best UI, but easily one of the best in terms of features. EverWebinar is long in the game since webinar marketing was even a thing. It is a great platform for those that want to automate screenings of your prerecorded webinars. Some of the highlighted features includes: Time zone detection, block dates, block viewing, automated webinars, and free training. Livestorm: Just like its name suggests, Livestorm goes beyond being a marketing tool. While its main feature is to host webinars, it also offers plenty of social media and email marketing services. Some of the features includes: Automated webinars, Live webinars, On-demand webinars, Instant meetings, Polls, Free training, and Analytics. Based on integration and features, Livestorm is an excellent alternative to Demio. Step 4: Create a Sign-Up Campaign Now it’s time to create some excitement. Start by creating a newsletter announcement and sharing it on your social profile. Then create an engaging Sign-up page, and make sure to add incentives for VIP members. To create a campaign design, you can either use the platforms we’ve mentioned above or hire a professional designer to help you with the design process. Next, create a landing page for your audience. It needs to showcase what you’re about to cover in your webinar (without giving too much away) and inform them what the procedure is to join, the cost, and the time of the webinar. Step 5: Get Prepared! With your webinar date around the corner, it’s important to ensure that you’re well prepared ahead of schedule. First things first, build your confidence and start practicing in front of the mirror. Script your webinar into different sections and make sure to highlight all the pan-points. Other ways you prepare for your webinar include: Testing the platform if it’s working fine (Audio and Video) Exploring new creative ideas while you have the chance Checking your internet connection Step 6: Get out there and have fun Now after all the planning and assessment, it’s finally time to start your webinar. The main thing you need to focus on is to keep your audience as engaged and attentive as possible, so they can have a great listing to your message. Start by greeting your participants, and engaging them with polls, questionnaires, introduction, storytelling, and everything you have planned in-between. And don’t forget to play some light music in the background as well. What’s Next? Webinars are a great way to engage your customers and become some of the most valuable marketing tools for entertainment, audience engagement, and education. The good news is that you’ll be the leader of your business by following this. The more fruitful you make your webinar, the more audience you will attract. On top of this, using a webinar tool can help you transfer this experience to the next level. Master these simple steps to start and manage your webinars and drive results to